Maverick Carter

Jul 1

Media, Arts & Entertainment

Creating new paths to prosperity
CLEVELAND, OH

As a long-time business partner to LeBron James, Maverick Carter has helped build an empire, with past successes including negotiating James’ 2014 Nike deal. Now, the two entrepreneurs recently launched a new entertainment company called SpringHill. Named after the Akron apartment complex where James lived as a child, Springhill has already raised $100 million in funding. During the pandemic, Springhill partnered with XQ Institute to produce a virtual commencement ceremony called “Graduate Together: America Honors the High School Class of 2020,” hosted by James with addresses by President Obama and Malala Yousafzai.

Carter’s career has been defined by helping others achieve greatness. He continues to use his celebrity and platform to promote change, particularly through helping to create the organization More Than a Vote, to inspire individuals across the country to make their voices heard through voting.