Walter Frye
Marketing, Communication & Design
Turning community into commerce
NEW YORK, NY
Walter Frye uses his role of Vice President, Global Brand Engagement for American Express to develop a personal connection between brand and audience. He has led initiatives with a multichannel approach to demonstrating banking and finance as an accessible field.
While serving on the brand’s entertainment team, Frye facilitated & managed premiere partnerships including integrated content & consumer experiences to drive loyalty among card members to demonstrate that all industries can rely on a sense of community.
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HOW TO IMPACT COMMUNITIES THROUGH SHOPPING LOCAL
HOW TO GROW SMALL BUSINESSES
HOW TO DEVELOP A COMMUNITY BASED ON CONTENT
Tribes
Harvard Business School
Yale University
Prudential Financial
American Express
40 Under 40, Ad Age
Out100: Boardroom Badasses Who Helped Make Major Change in 2019
Billboard Power 100