Tuma Basa
Media, Arts & Entertainment
Owning the narrative
NEW YORK, NY
Tuma Basa became Director of Urban Music at Youtube after spending six years as the Global Programming Head of Hip Hop for Spotify where he led the rebranding of one of the most popular playlist, RapCaviar.
Basa was a founding team member of Diddy’s REVOLT TV, restoring music to cable television through the new music & culture channel. His growth through the entertainment industry has uniquely prepared Basa to help define culture through lyrics, sound, and motion. He serves as a representative for society and culture, connecting individuals with the art that influences our time.
Ask About
HOW TO IMPACT THE FUTURE WITH MESSAGES THROUGH MUSIC
HOW TO TELL A STORY THROUGH A PLAYLIST
HOW TO FIND & NURTURE EMERGING TALENT
Tribes
University of Iowa
NYU
Youtube
Spotify
REVOLT TV
Music