Cerita Bethea
Industry & Services
Setting new trends
ATLANTA, GA
Cerita Bethea runs behavioral science at Coca-Cola, relying on models of human behavior and decision making to drive growth for the company. She translates behavioral insights into quantifiable business solutions, pioneering a place for cognitive psychology in the field of brand marketing.
Bethea uses her position as an industry leader to advocate for building a brand around the consumer, with consideration of what people want. Her work applies theories and insights of human habits and emotion into marketing research to break boundaries and place human behavior at the center of brand building.
Ask About
HOW TO APPLY BEHAVIORAL INSIGHTS AT SCALE
HOW TO DRIVE CHANGE WITH PSYCHOLOGY
HOW TO SPARK EMOTIONS WITH CONSUMERS
Tribes
University of Michigan
Georgia Institute of Technology
Kimberly-Clark
The Coca-Cola Company
Ford Motor Credit Company
Social Sciences